Skip to main content

Dr Rumman Hassan

Dr Rumman Hassan
Name Rumman Hassan
Position Lecturer (Marketing)
Section School of Business
Office A524
Location Springfield Campus
Phone +61 7 3470 4313
Extension 4313
Email
Qualifications BBusAdm North South , MBA North South , MCom UNSW , PhD UNE
Homepage https://www.researchgate.net/profile/Rumman_Hassan
The views expressed on staff homepages may not reflect the views of the University.

Fields of Research (FoR)

  • Marketing ( 150500 )
  • Marketing not elsewhere classified ( 150599 )
  • Marketing not elsewhere classified ( 350699 )
  • Marketing ( 350600 )

Professional memberships
Australian & New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)

Currently teaching courses/programs
MKT1002 Consumer Behaviour
MKT2012 Services Marketing
MKT3001 Applied Business Research
MKT5000 Marketing Management

Teaching experience(Tertiary)
18 Years

Research most recent
Peer-Reviewed Journal Articles:

Bukhari, Syed Faheem Hasan and Woodside, Frances M. and Hassan, Rumman and Shaikh, Ayesha Latifa and Hussain, Saima and Mazhar, Waqas (2019) Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan. Journal of Islamic Marketing. ISSN 1759-0833

Summers, Jane and Hassan, Rumman and Ong, Derek and Hossain, Munir (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing. ISSN 0887-6045

Hassan, R., Valenzuela, F. (2016). Customer perception of Advertising in the Context of Eco-Friendly FMCGs. Contemporary Management Research, 12(2).


Other Research Outcomes:

Hassan, R. (2013). An Investigation of Customers' Perceptions of Green Products and Their Willingness to Recommend Green Products in the Context of Fast Moving Consumer Goods. Proceedings of the UNE Post-graduate conference, Armidale, NSW, Australia.

Rahman, S., Hassan, R. (2007). Pepsi in a Bangladeshi Village: The Impact of Stakeholder Relationships on Consumer Behaviour. Proceedings of the Eastern Academy of Management International Conference, Amsterdam, Netherlands.

Case Studies:

Valenzuela, F.-R., & Hassan, R. (2014). Kingsgrove Sports Centre. Marketing - A Snapshot. Frenchs Forest, NSW, Australia: Pearson.

Valenzuela, F.-R., & Hassan, R. (2013). Altitude Coffee Roastery and Cafe: Where drinking coffee is a memorable experience. Marketing - 9th Edition (pp. 312-314), Kotler et al., Frenchs Forest, NSW, Australia: Pearson.

Hassan, R., & Ahmed, N. (2004). Performance Improvement Program in SME Apparel Manufacturing: SouthAsia Enterprise Development Facility, International Finance Corporation, The World Bank Group.

Hassan, R. (2003). Assistance Ltd. Management Cases - A Bangladesh Experience. Dhaka, Bangladesh: Cosnortium for Business Development Services, SouthAsia Enterprise Development Facility.


Research most notable
Bukhari, Syed Faheem Hasan and Woodside, Frances M. and Hassan, Rumman and Shaikh, Ayesha Latifa and Hussain, Saima and Mazhar, Waqas (2019) Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan. Journal of Islamic Marketing. ISSN 1759-0833

Summers, Jane and Hassan, Rumman and Ong, Derek and Hossain, Munir (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing. ISSN 0887-6045


Publications in ePrints

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25 (5). pp. 1-7. ISSN 1095-6298

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia. In: Integrated marketing communications (6th ed.). Cengage Learning Australia, Melbourne, Australia, pp. 383-384. ISBN 9780170443005

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review. Journal of Tianjin University Science and Technology, 54 (8). pp. 13-32. ISSN 0493-2137

Abutaleb, Ayman and McDougall, KevinORCID: https://orcid.org/0000-0001-6088-1004 and Basson, MaritaORCID: https://orcid.org/0000-0001-9731-1128 and Hassan, Rumman and Mahmood, Muhammad Nateque (2021) Understanding Contextual Attractiveness Factors of Transit Orientated Shopping Mall Developments (Tosmds) for Shopping Mall Passengers on the Dubai Metro Red Line. Planning Practice & Research, 36 (3). pp. 292-313. ISSN 0269-7459

Bukhari, Syed Faheem Hasan and Woodside, Frances M. and Hassan, Rumman and Hussain, Saima and Khurram, Sana (2020) Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region. Journal of Islamic Marketing. pp. 1-27. ISSN 1759-0833

View full listing in ePrints

Approved research supervisor in the area of:

  • Marketing ( 150500 )
  • Marketing not elsewhere classified ( 150599 )
  • Marketing not elsewhere classified ( 350699 )
  • Marketing ( 350600 )