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Dr Ranga Chimhundu

Dr Ranga Chimhundu
Name Ranga Chimhundu
Position Senior Lecturer (Marketing)
Section School of Management and Enterprise
Office T252
Location Toowoomba Campus
Phone +61 7 4687 5759
Extension 5759
Email
Qualifications BBus(Hons) Zimbabwe , PGDipMarketing ChInstMrkt , MBA Zimbabwe , MCom Otago , PhD Otago

Fields of Research (FoR)

  • Business and Management ( 150300 )
  • Marketing ( 150500 )

Research interests
FMCG marketing (i.e. fast-moving consumer goods marketing, also known as consumer packaged goods marketing); brand and product management; food marketing; grocery retailing; marketing management; marketing strategy.

Professional memberships
Australia and New Zealand Marketing Academy
European Marketing Academy
Australian Marketing Institute
Chartered Institute of Marketing

Industry affiliations
Chartered Marketer (Chartered Institute of Marketing, UK)

USQ Research affiliations

  • Australian Centre for Sustainable Business and Development (ACSBD)

Currently teaching courses/programs
MKT3007: Marketing Strategy
MKT5000: Marketing Management
MKT2001: Marketing Communications

Teaching Awards:
Received two School of Management and Enterprise main teaching awards (presented by the VC and HoS) at the School Retreat held on 31 January 2018, and three other awards at the same School Retreat.

Received three School of Management and Enterprise teaching awards at the School Retreat held on 09 February 2017.

Administrative responsibilities
Coordinating external professional accreditation and re-accreditation of the Bachelor of Business and Commerce (Marketing Major) with the Australian Marketing Institute (AMI).

Coordinating external professional accreditation of the MBA (Marketing Specialisation) with the Australian Marketing Institute.

Course Coordination.

Research most recent
PEER-REVIEWED JOURNAL ARTICLES:

Chimhundu, R. (2016), "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions", Journal of Brand Management, Vol. 23 No. 5, pp. 24-40. ('A' journal: Australian Business Deans Council (ABDC) Journal Quality List)

Chimhundu, R., McNeill, L. S. and Hamlin, R. P. (2015), “Manufacturer and retailer brands: Is strategic coexistence the norm?”, Australasian Marketing Journal, Vol. 23 No. 1, pp. 49-60. ('B' journal: ABDC Journal Quality List)

Chimhundu, R., Kong, E. and Gururajan, R. (2015), “Category captain arrangements in grocery retail marketing”, Asia Pacific Journal of Marketing and Logistics, Vol. 27 No. 3, pp. 368-384. ('B' journal: ABDC Journal Quality List)

Chimhundu, R. and Chadee, D. (2013), “Private label brand trends in the grocery retail industry”, Journal of Euromarketing, Vol. 22 No. 1, pp. 36-47. (SCImago Q2)

Chimhundu, R. (2012), “Marketing manufacturer and retailer house brands: A study of shelf space in two product categories”, International Journal of Marketing Studies, Vol. 4 No. 6, pp. 35-43. (Emerging journal)

Chimhundu, R., Hamlin, R. P. and McNeill, L. (2011), “Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications”, British Food Journal, Vol. 113 No. 3, pp. 391-403. (SCImago Q1)

Chimhundu, R. (2011), “Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium”, International Journal of Business and Management, Vol. 6 No. 8, pp. 58-65. (Journal listed in 2013 ABDC Journal Quality List)

Chimhundu, R., Hamlin, R. P. and McNeill, L. (2010), “Impact of manufacturer brand innovation on retailer brands”, International Journal of Business and Management, Vol. 5 No. 9, pp. 10-18. (Journal listed in 2013 ABDC Journal Quality List)

Hamlin, R. P. and Chimhundu, R. (2007), “Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing”, Journal of Customer Behaviour, Vol. 6 No. 2, pp. 179-194. (Journal listed in ABDC Journal Quality List)

Chimhundu, R. and Hamlin, R. P. (2007), “Future of the brand management structure in FMCG”, Journal of Brand Management, Vol. 14 No. 3, pp. 232-239. ('A' journal: ABDC Journal Quality List)


BOOKS:

Chimhundu R. (2018), Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry, Palgrave Macmillan, Cham, Switzerland (xvi, 293 pp). Hardcover ISBN 978-3-319-75831-2; eBook ISBN 978-3-319-75832-9.

Chimhundu R. and Hamlin R. P. (2008), The Brand Management Structure in Consumer Packaged Goods, VDM Publishing, Saarbrucken, Germany (xii, 140 pp). ISBN 978-3-639-01416-7.


BOOK CHAPTERS, CONFERENCES, DOCTORAL COLLOQUIA & CASE STUDIES:

Chimhundu R. (2018), Product Innovation, Category Marketing Support, Consumer Choice and Power. In: Marketing Food Brands. Palgrave Macmillan, Cham.

Chimhundu R. (2018), The Management of FMCG Product Categories. In: Marketing Food Brands. Palgrave Macmillan, Cham.

Chimhundu R. (2018), Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands. In: Marketing Food Brands. Palgrave Macmillan, Cham.

Hassan, R., Summers, J., Chimhundu, R. and Valenzuela, F. (2016), “What influences Australians to buy eco-friendly FMCGs? An integrated model”, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), 5-7 Dec., University of Canterbury, Christchurch, New Zealand.

Neupane, S., Chimhundu, R. and Kong, E. (2015), “Eco-apparel marketing strategy: An innovative approach to overcome marketing barriers”, Proceedings of the Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium, 20 Nov., Queensland University of Technology, Brisbane, Australia.

*See "Google Scholar” for full list.


Research most notable
Chimhundu R. (2018), Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry, Palgrave Macmillan, Cham, Switzerland (xvi, 293 pp).

Chimhundu, R. (2016), "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions", Journal of Brand Management, Vol. 23 No. 5, pp. 24-40.

Chimhundu, R., McNeill, L. S. and Hamlin, R. P. (2015), “Manufacturer and retailer brands: Is strategic coexistence the norm?”, Australasian Marketing Journal, Vol. 23 No. 1, pp. 49-60.

Chimhundu, R., Hamlin, R. P. and McNeill, L. (2011), “Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications”, British Food Journal, Vol. 113 No. 3, pp. 391-403.

Chimhundu, R. and Hamlin, R. P. (2007), “Future of the brand management structure in FMCG”, Journal of Brand Management, Vol. 14 No. 3, pp. 232-239.

Research Higher Degree Theses:

Chimhundu, R. (2010), Coexistence of Manufacturer and Retailer Brands in FMCG Product Categories, PhD thesis, University of Otago, Dunedin, New Zealand (x, 310 pp).

Chimhundu, R. (2004), Future of the Brand Management Structure in FMCG: A Two-Dimensional Perspective, Research Master's thesis, University of Otago, Dunedin, New Zealand (ix, 272 pp).

Research Award - 2005:
Awarded a competitive PhD Scholarship by the University of Otago, School of Business, Department of Marketing.


Publications in ePrints

Chimhundu, Ranga (2018) Marketing food brands: private label versus manufacturer brands in the consumer goods industry. Palgrave Macmillan Ltd., Switzerland. ISBN 978-3-319-75831-2

Chimhundu, Ranga and Hassan, Rumman (2017) Cioccolato Australia: the ultimate chocolate experience. Cengage Learning Australia, South Melbourne, Victoria, Australia.

Hassan, Rumman and Chimhundu, Ranga (2017) Primitivo: bringing back food to what it should be. Cengage Learning Australia, South Melbourne, Victoria, Australia.

Chimhundu, Ranga (2016) Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions. Journal of Brand Management, 23 (5). pp. 24-40. ISSN 1350-231X

Hassan, Rumman and Summers, Jane and Chimhundu, Ranga and Valenzuela, Fredy (2016) What influences Australians to buy eco-friendly FMCGs? An integrated model. In: ANZMAC 2016: Marketing in a Post-Disciplinary Era , 5-7 Dec 2016, Christchurch, New Zealand.

View full listing in ePrints

Approved research supervisor in the area of:

  • Business and Management ( 150300 )
  • Marketing ( 150500 )