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Dr Ranga Chimhundu

Dr Ranga Chimhundu
Name Ranga Chimhundu
Position Senior Lecturer (Marketing)
Section School of Business
Office T252
Location Toowoomba Campus
Phone +61 7 4687 5759
Extension 5759
Email
Qualifications BBus(Hons) Zimbabwe , PGDipMarketing ChInstMrkt , MBA Zimbabwe , MCom Otago , PhD Otago

Fields of Research (FoR)

  • Business and Management ( 150300 )
  • Marketing ( 150500 )
  • Marketing ( 350600 )
  • Other Commerce ( 359900 )

Research interests
FMCG marketing; product and brand management; sustainable marketing; food marketing; grocery retailing; marketing management; marketing strategy.

Professional memberships
Australia and New Zealand Marketing Academy
European Marketing Academy
Australian Marketing Institute
Chartered Institute of Marketing

Industry affiliations
Chartered Marketer (Chartered Institute of Marketing, UK)

USQ Research affiliations

  • Institute for Resilient Regions (IRR)

Currently teaching courses/programs
MKT3007: Marketing Strategy
MKT5000: Marketing Management
MKT2001: Marketing Communications

AWARDS:

Recognition on 26 August 2020 by the Faculty of Business, Education, Law and Arts, for 'the very positive rating of your courses' in MyOpinion.

University of Southern Queensland 10-year long service award: Awarded 19 November 2019 by the VC.

Received a teaching excellence award and a research excellence award (in the main awards category presented by the VC), as well as one award in the other awards category at the University of Southern Queensland, School of Management and Enterprise Awards 2019.

Received two teaching excellence awards (main awards presented by the VC) and three awards in the other awards category at the University of Southern Queensland, School of Management and Enterprise Awards 2018.

Received three teaching excellence awards at the University of Southern Queensland, School of Management and Enterprise Awards 2017.

Administrative responsibilities
Course Coordinator

Academic Promotion Mentor

Academic Discipline Leader (Marketing) (May 2020 - Apr. 2022)

Member of the School of Business Executive (May 2020 - Apr. 2022)

Coordinator for external professional accreditation and re-accreditation with the Australian Marketing Institute (AMI)

Research most recent
PEER-REVIEWED JOURNAL ARTICLES:

Neupane, S., Chimhundu, R. and Kong, E. (2021), “Strategic profile for positioning eco-apparel among mainstream apparel consumers”, Journal of Global Fashion Marketing, Vol. 12 No. 3, pp. 229-244. (Quartile 1 (Q1) Journal)

Neupane, S., Chimhundu, R. and Chan, K.C. (2021), “An instrument for measuring the influence of consumers' cultural values on functional food perception”, British Food Journal, Vol. 123 No. 7, pp. 2582-2600. (Q1)

Rabby, F., Chimhundu, R. and Hassan, R. (2021), “Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research”, Academy of Marketing Studies Journal, Vol. 25 No. 5, pp. 1-7.

Rabby, F., Chimhundu, R. and Hassan, F. (2021), “The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review”, Journal of Tianjin University Science and Technology, Vol. 54 No. 8, pp. 13-32. (Q2)

Neupane, S., Chimhundu, R. and Chan, K. C. (2019), "Cultural values affect functional food perception", British Food Journal, Vol. 121 No. 8, pp. 1700-1714. (Q1)

Chimhundu, R. (2016), "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions", Journal of Brand Management, Vol. 23 No. 5, pp. 24-40. (A-ranked journal: Australian Business Deans Council (ABDC) Journal Quality List)

Chimhundu, R., McNeill, L. S. and Hamlin, R. P. (2015), “Manufacturer and retailer brands: Is strategic coexistence the norm?”, Australasian Marketing Journal, Vol. 23 No. 1, pp. 49-60. (A-ranked journal: ABDC Journal Quality List)

Chimhundu, R., Kong, E. and Gururajan, R. (2015), “Category captain arrangements in grocery retail marketing”, Asia Pacific Journal of Marketing and Logistics, Vol. 27 No. 3, pp. 368-384. (A-ranked journal: ABDC Journal Quality List)

Chimhundu, R. and Chadee, D. (2013), “Private label brand trends in the grocery retail industry”, Journal of Euromarketing, Vol. 22 No. 1, pp. 36-47. (Q2)

Chimhundu, R. (2012), “Marketing manufacturer and retailer house brands: A study of shelf space in two product categories”, International Journal of Marketing Studies, Vol. 4 No. 6, pp. 35-43.

Chimhundu, R., Hamlin, R. P. and McNeill, L. (2011), “Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications”, British Food Journal, Vol. 113 No. 3, pp. 391-403. (Q1)

Chimhundu, R. (2011), “Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium”, International Journal of Business and Management, Vol. 6 No. 8, pp. 58-65.

Chimhundu, R., Hamlin, R. P. and McNeill, L. (2010), “Impact of manufacturer brand innovation on retailer brands”, International Journal of Business and Management, Vol. 5 No. 9, pp. 10-18.

Hamlin, R. P. and Chimhundu, R. (2007), “Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing”, Journal of Customer Behaviour, Vol. 6 No. 2, pp. 179-194. (Journal listed in ABDC Journal Quality List)

Chimhundu, R. and Hamlin, R. P. (2007), “Future of the brand management structure in FMCG”, Journal of Brand Management, Vol. 14 No. 3, pp. 232-239. (A-ranked journal: ABDC Journal Quality List)


BOOKS:

Chimhundu R. (2018), Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry, Palgrave Macmillan, Cham, Switzerland (xvi, 293 pp). Hardcover ISBN 978-3-319-75831-2; Softcover ISBN 978-3-030-09335-8; eBook ISBN 978-3-319-75832-9.

Chimhundu R. and Hamlin R. P. (2008), The Brand Management Structure in Consumer Packaged Goods, VDM Publishing, Saarbrucken, Germany (xii, 140 pp). ISBN 978-3-639-01416-7.


BOOK CHAPTERS, CONFERENCES, DOCTORAL COLLOQUIA & CASE STUDIES:

*Please see "Google Scholar” or "USQ ePrints" for full list.


Research most notable
Chimhundu R. (2018), Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry, Palgrave Macmillan, Cham, Switzerland (xvi, 293 pp).

Chimhundu, R. (2016), "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions", Journal of Brand Management, Vol. 23 No. 5, pp. 24-40.

Chimhundu, R., McNeill, L. S. and Hamlin, R. P. (2015), “Manufacturer and retailer brands: Is strategic coexistence the norm?”, Australasian Marketing Journal, Vol. 23 No. 1, pp. 49-60.

Chimhundu, R., Hamlin, R. P. and McNeill, L. (2011), “Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications”, British Food Journal, Vol. 113 No. 3, pp. 391-403.

HIGHER DEGREE(S) by RESEARCH (HDR) THESES:

Chimhundu, R. (2010), Coexistence of Manufacturer and Retailer Brands in FMCG Product Categories, PhD thesis, University of Otago, Dunedin, New Zealand (x, 310 pp).

Chimhundu, R. (2004), Future of the Brand Management Structure in FMCG: A Two-Dimensional Perspective, Research Master's thesis, University of Otago, Dunedin, New Zealand (ix, 272 pp).

RESEARCH AWARDS:

Award for excellence in publishing a single-authored, refereed research book titled “Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry” with Palgrave Macmillan (University of Southern Queensland, School of Management and Enterprise Awards 2019) [Award presented by the VC].

Awarded a competitive PhD Scholarship by the University of Otago, School of Business, Department of Marketing (2005).

DOCTORAL CANDIDATES (PhD & DBA) SUPERVISED to COMPLETION:

Five (5) completions as of 30 Sept. 2021, Dr Ranga Chimhundu as the Principal Supervisor.


Publications in ePrints

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, RummanORCID: https://orcid.org/0000-0003-1527-8331 (2022) Blockchain technology transforms digital marketing by growing consumer trust. In: Transformations Through Blockchain Technology: The New Digital Revolution. Springer Nature, Cham, Switzerland, pp. 265-289. ISBN 978-3-030-93343-2

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, RummanORCID: https://orcid.org/0000-0003-1527-8331 (2022) Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era. In: Advances in Blockchain Technology for Cyber Physical Systems. Internet of Things: Technology, Communications and Computing. Springer Nature, Cham, Switzerland, pp. 303-321. ISBN 9783030936457

Bari, Nadeem and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Chan, Ka-ChingORCID: https://orcid.org/0000-0002-8756-2991 (2022) Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage. Sustainability, 14 (3):1531. pp. 1-28.

Neupane, Saugat and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Chan, K. C.ORCID: https://orcid.org/0000-0002-8756-2991 (2021) An instrument for measuring the influence of consumers’ cultural values on functional food perception. British Food Journal, 123 (7). pp. 2582-2600. ISSN 0007-070X

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, RangaORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, RummanORCID: https://orcid.org/0000-0003-1527-8331 (2021) Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25 (5). pp. 1-7. ISSN 1095-6298

View full listing in ePrints

Research supervisor in the area of:

  • Business and Management ( 150300 )
  • Marketing ( 150500 )
  • Marketing ( 350600 )
  • Other Commerce ( 359900 )