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Dr Michael Gardiner

Dr Michael Gardiner
Name Michael Gardiner
Position Lecturer (Marketing)
Section School of Business
Office A525
Location Springfield Campus
Phone +61 7 3470 4557
Extension 4557
Email
Qualifications BBus BrisbaneCAE , MBus USQ , PhD USC

Fields of Research (FoR)

  • Marketing Research Methodology ( 150505 )
  • Marketing Theory ( 150506 )
  • Marketing Research Methodology ( 350606 )
  • Marketing not elsewhere classified ( 350699 )
  • Marketing Theory ( 350608 )
  • Information and Computing Sciences not elsewhere classified ( 089999 )
  • Marketing ( 350600 )

Research interests
Market and social research
SME
Local government marketing
Bitcoin and Blockchain

Professional memberships
Certified Professonal Marketer (CPM)
Qualifed Professional Market Resarcher (QPMR)

Industry affiliations
Fellow of the Australian Marketing Institute
Member of the Australian Market and Social Reseach Society
Justice of the Peace (Qualified) QLD

Currently teaching courses/programs
MKT1001 Introduction to Marketing
MKT2002 Global marketing
MKT2012 Services Marketing
MKT3001 Applied business research

Teaching experience(Tertiary)
15 Years

Teaching experience(Other)
15 Years

Research most recent
1999 Healy, M., Hastings, K., Brown, L. and Gardiner, M. ‘The Old, the New and the Complicated: a trilogy of marketing relationships’, 1999, European Journal of Marketing.


Research most notable
2009 Summers, J. and Gardiner, M., ‘Essentials of Marketing' 3rd, Cengage, Australian.
2018 Lamb, Hair, McDanial, Summers and Gardiner, 'MKTG4' Cengage, Australia


Publications in ePrints

Chan, Ka Ching ORCID: https://orcid.org/0000-0002-8756-2991 and Zhou, Xujuan and Gururajan, RajORCID: https://orcid.org/0000-0002-5919-0174 and Zhou, Xiong and Ally, MustafaORCID: https://orcid.org/0000-0001-6370-3860 and Gardiner, MichaelORCID: https://orcid.org/0000-0003-0560-237X (2020) Integration of blockchains with management information systems. In: 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019), 4-6 Dec 2019, Bali, Indonesia.

Ally, Mustafa ORCID: https://orcid.org/0000-0001-6370-3860 and Gardiner, MichaelORCID: https://orcid.org/0000-0003-0560-237X and Lane, MichaelORCID: https://orcid.org/0000-0001-6534-4902 (2015) The potential impact of digital currencies on the Australian economy. In: 26th Australasian Conference on Information Systems (ACIS 2015), 30 Nov - 4 Dec 2015, Adelaide, South Australia.

Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, MichaelORCID: https://orcid.org/0000-0003-0560-237X (2013) MKTG2: 2nd Asia-Pacific edition. Cengage Learning Australia, Melbourne, Australia. ISBN 9780170193566

Ally, Mustafa ORCID: https://orcid.org/0000-0001-6370-3860 and Gardiner, MichaelORCID: https://orcid.org/0000-0003-0560-237X (2012) Application and device characteristics as drivers for smart mobile device adoption and productivity. International Journal of Organisational Behaviour, 17 (4). pp. 35-47.

Ally, Mustafa ORCID: https://orcid.org/0000-0001-6370-3860 and Gardiner, MichaelORCID: https://orcid.org/0000-0003-0560-237X (2012) The moderating influence of device characteristics and usage on user acceptance of smart mobile devices. In: 23rd Australasian Conference on Information Systems (ACIS 2012): Location, Location, Location, 3-5 Dec. 2012, Geelong, Australia.

View full listing in ePrints

Approved research supervisor in the area of:

  • Marketing Research Methodology ( 150505 )
  • Marketing Theory ( 150506 )
  • Marketing Research Methodology ( 350606 )
  • Marketing not elsewhere classified ( 350699 )
  • Marketing Theory ( 350608 )
  • Information and Computing Sciences not elsewhere classified ( 089999 )
  • Marketing ( 350600 )