Professor Jane Summers

Fields of Research (FoR)

• Marketing not elsewhere classified ( 150599 )
  

• Specialist Studies in Education not elsewhere classified ( 130399 )
  

• Marketing not elsewhere classified ( 350699 )
  

• Specialist Studies In Education not elsewhere classified ( 390499 )
  

Research interests
Consumer Psychology, Community Engagement, Tourism Development and Social Marketing

Professional memberships
Member of the Australian Marketing Institute; The American Sports Marketing Association, Australian and New Zealand Sport Marketing Association, The Association for Consumer Research; and The American Marketing Association.

Industry affiliations
Chair of the Board of Southern Queensland Country Tourism

USQ Research affiliations

• Institute for Resilient Regions (IRR)
  

Currently teaching courses/programs
MBA8001 Leveraging your leadership Identity
MBA8002 Making Decisions Strategically

Teaching experience(Tertiary)
26 Years

Administrative responsibilities
Director MBA Program

Research most recent
Summers, J., Hassan, R., Ong, D., and Hossain, M., (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing. ISSN 0887-6045

Summers, J., and Summers, J., (2017) Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies. Journal of Marketing Management, 33 (11-12). pp. 973-1002. ISSN 0267-257X.

Sassenberg, A., Summers, J., Johnson Morgan, M., and Hassan, R., (2018), The impact of digital communications on consumer perceptions of sport celebrity transgressions. Journal of Global Sport Management, 3 (2). pp. 189-207. ISSN 2470
Erica, F.,Summers, J., Kinash, S., Lawson, R., Taylor, T., Herbert, J., Fallshaw, E., and Hall, C. (2014), The practice of Quality in assuring learning in higher education. Quality in Higher Education, 20 (1). pp. 24-43.

Summers, J. , Cavaye, J. and Woolcock, G. (2019), Enablers and Barriers of Tourism as a Driver of Economic and Social-cultural Growth in Remote Queensland. Economic Papers, 38: 77-94. doi:10.1111/1759-3441.12246

Research most notable
Lawson, R., Taylor, T., French, E. Fallshaw, E., Hall, C., Kinash, S., and Summers, J., (2015) Hunting and gathering: new imperatives in mapping and collecting student learning data to assure quality outcomes. Higher Education Research and Development, 34 (3). pp. 581-595. ISSN 0729-4360

Publications in ePrints

Rezazade, Faeze and Summers, Jane and Ong Lai Teik, Derek (2021) A holistic approach to food fraud vulnerability assessment. Food Control:108440. pp. 1-42. ISSN 0956-7135

Summers, Jane and Cavaye, Jim and Woolcock, GeoffreyORCID: https://orcid.org/0000-0002-1904-7066 (2019) Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland. Economic Papers, 38 (2). pp. 77-94. ISSN 0812-0439

Summers, Jane and Hassan, Rumman and Ong, Derek and Hossain, Munir (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing, 32 (5). pp. 605-615. ISSN 0887-6045

Sassenberg, Anne-Marie and Summers, Jane and Johnson Morgan, Melissa and Hassan, Rumman (2018) The impact of digital communications on consumer perceptions of sport celebrity transgressions. Journal of Global Sport Management, 3 (2). pp. 189-207. ISSN 2470-4067

Summers, Jane and Summers, Jessica (2017) Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies. Journal of Marketing Management, 33 (11-12). pp. 973-1002. ISSN 0267-257X

View full listing in ePrints

Approved research supervisor in the area of:

• Marketing not elsewhere classified ( 150599 )
  

• Specialist Studies in Education not elsewhere classified ( 130399 )
  

• Marketing not elsewhere classified ( 350699 )
  

• Specialist Studies In Education not elsewhere classified ( 390499 )