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Dr Anne-Marie Sassenberg

Dr Anne-Marie Sassenberg
Name Anne-Marie Sassenberg
Position Lecturer (Marketing)
Section School of Business
Office A542
Location Springfield Campus
Phone +61 7 3470 4538
Extension 4538
Email
Qualifications BCom Pretoria , MCom Pretoria , PhD USQ
Languages African Languages (accredited translator)

Fields of Research (FoR)

  • Marketing Research Methodology ( 150505 )
  • Marketing Communications ( 150502 )
  • Marketing ( 150500 )
  • Marketing Management (incl. Strategy and Customer Relations) ( 150503 )
  • Marketing Communications ( 350604 )
  • Marketing Research Methodology ( 350606 )
  • Marketing Management (incl. Strategy And Customer Relations) ( 350605 )
  • Marketing ( 350600 )

Research interests
Sport Marketing, Sport Celebrity Brand Image, Branding, Consumer Behaviour.

Research most recent
Sassenberg, A. (2015). ‘Effects of Sport Celebrity Transgressions: An Exploratory Study’, Sport Marketing Quarterly, vol. 24, no. 2, pp. 78-90.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012), ‘A sport celebrity brand image: A Conceptual Model’, International Journal of Organisational Behaviour, vol. 17, no.2, pp. 108-121.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise (2010), ‘A sport celebrity brand image: focusing efforts to improve outcomes’, In: ANZMAC 2010: Doing More with Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Sassenberg, Anne-Marie and Johnson Morgan, Melissa (2010), ‘Scandals, sports and sponsors: What impact do sport celebrity transgressions have on consumer’s perceptions of the celebrity’s brand image and the brand image of their sponsors?’, In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.

Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie (2008), ‘The impact of negative publicity on: an individual sporting celebrity’s brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners’, In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia


Research most notable
PhD title: Effects of Sport Celebrity Transgressions in the Sport Industry


Publications in ePrints

Grunwald, Guido and Schwill, Jurgen and Sassenberg, Anne-Marie (2022) Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration. In: Artisan entrepreneurship. Emerald Group Publishing Limited, United Kingdom, pp. 99-126. ISBN 978-1-80262-078-8

Raftery, Chris and Sassenberg, Anne-Marie and Bamford-Wade, Anita (2021) Business acumen for nursing leaders, optional or essential in today’s health system? A discussion paper. Collegian.

Chan, Janelle and Chan, Irene Cheng Chu and Sassenberg, Anne-Marie and Shrestha, AnupORCID: https://orcid.org/0000-0002-2952-0072 (2021) Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions. Journal of China Tourism Research. ISSN 1938-8160

Grunwald, Guido and Schwill, Jurgen and Sassenberg, Anne-Marie (2021) Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration. Journal of Entrepreneurship and Public Policy. pp. 1-27. ISSN 2045-2101

Sassenberg, Anne-Marie (2018) Helping sport management to protect corporate social responsibility. In: 2018 Global Marketing Conference at Tokyo, 26-29 July 2018, Tokyo, Japan.

View full listing in ePrints

Approved research supervisor in the area of:

  • Marketing Research Methodology ( 150505 )
  • Marketing Communications ( 150502 )
  • Marketing ( 150500 )
  • Marketing Management (incl. Strategy and Customer Relations) ( 150503 )
  • Marketing Communications ( 350604 )
  • Marketing Research Methodology ( 350606 )
  • Marketing Management (incl. Strategy And Customer Relations) ( 350605 )
  • Marketing ( 350600 )