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Dr Anne-Marie Sassenberg

Dr Anne-Marie Sassenberg
th style="vertical-align:top;">Qualifications
Name Anne-Marie Sassenberg
Position Lecturer (Marketing)
Section School of Business
Office A542
Location Springfield Campus
Phone +61 7 3470 4538
Extension 4538
BCom Pretoria , MCom Pretoria , PhD USQ

Fields of Research (FoR)

  • Marketing Research Methodology ( 150505 )
  • Marketing Communications ( 150502 )
  • Marketing ( 150500 )
  • Marketing Management (incl. Strategy and Customer Relations) ( 150503 )
  • ( 350604 )
  • ( 350606 )
  • ( 350605 )
  • ( 350600 )

Research interests
Sport Marketing, Sport Celebrity Brand Image, Branding, Consumer Behaviour.

Research most recent
Sassenberg, A. (2015). ‘Effects of Sport Celebrity Transgressions: An Exploratory Study’, Sport Marketing Quarterly, vol. 24, no. 2, pp. 78-90.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012), ‘A sport celebrity brand image: A Conceptual Model’, International Journal of Organisational Behaviour, vol. 17, no.2, pp. 108-121.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise (2010), ‘A sport celebrity brand image: focusing efforts to improve outcomes’, In: ANZMAC 2010: Doing More with Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Sassenberg, Anne-Marie and Johnson Morgan, Melissa (2010), ‘Scandals, sports and sponsors: What impact do sport celebrity transgressions have on consumer’s perceptions of the celebrity’s brand image and the brand image of their sponsors?’, In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.

Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie (2008), ‘The impact of negative publicity on: an individual sporting celebrity’s brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners’, In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia

Research most notable
PhD title: Effects of Sport Celebrity Transgressions in the Sport Industry

Publications in ePrints

Sassenberg, Anne-Marie and Summers, Jane and Johnson Morgan, Melissa and Hassan, Rumman (2018) The impact of digital communications on consumer perceptions of sport celebrity transgressions. Journal of Global Sport Management, 3 (2). pp. 189-207. ISSN 2470-4067

Sassenberg, Anne-Marie (2016) The type of sport celebrity transgression: does it impact on the associated sponsors and sport? In: 5th Joint International Conference on Advances in Economics, Management and Social Study – EMS, 12-13 March 2016, Kuala Lumpur, Malaysia.

Sassenberg, Anne-Marie (2015) Effects of sport celebrity transgressions in the sport industry. [Thesis (PhD/Research)]

Sassenberg, A. (2015) Effects of sport celebrity transgressions: an exploratory study. Sport Marketing Quarterly, 24 (2). pp. 78-90. ISSN 1061-6934

Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012) A sport celebrity brand image: a conceptual model. International Journal of Organisational Behaviour, 17 (2). pp. 108-121.

View full listing in ePrints