Dr Anne-Marie Sassenberg
|Section||School of Business|
|Phone||+61 7 3470 4538|
|BCom Pretoria , MCom Pretoria , PhD USQ|
Fields of Research (FoR)
Marketing Research Methodology
Marketing Management (incl. Strategy and Customer Relations)
Sport Marketing, Sport Celebrity Brand Image, Branding, Consumer Behaviour.
Research most recent
Sassenberg, A. (2015). ‘Effects of Sport Celebrity Transgressions: An Exploratory Study’, Sport Marketing Quarterly, vol. 24, no. 2, pp. 78-90.
Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012), ‘A sport celebrity brand image: A Conceptual Model’, International Journal of Organisational Behaviour, vol. 17, no.2, pp. 108-121.
Sassenberg, Anne-Marie and Verreynne, Martie-Louise (2010), ‘A sport celebrity brand image: focusing efforts to improve outcomes’, In: ANZMAC 2010: Doing More with Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
Sassenberg, Anne-Marie and Johnson Morgan, Melissa (2010), ‘Scandals, sports and sponsors: What impact do sport celebrity transgressions have on consumer’s perceptions of the celebrity’s brand image and the brand image of their sponsors?’, In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.
Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie (2008), ‘The impact of negative publicity on: an individual sporting celebrity’s brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners’, In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia
Research most notable
PhD title: Effects of Sport Celebrity Transgressions in the Sport Industry
Publications in ePrints
Sassenberg, Anne-Marie and Summers, Jane and Johnson Morgan, Melissa and Hassan, Rumman (2018) The impact of digital communications on consumer perceptions of sport celebrity transgressions. Journal of Global Sport Management, 3 (2). pp. 189-207. ISSN 2470-4067
Sassenberg, Anne-Marie (2016) The type of sport celebrity transgression: does it impact on the associated sponsors and sport? In: 5th Joint International Conference on Advances in Economics, Management and Social Study – EMS, 12-13 March 2016, Kuala Lumpur, Malaysia.
Sassenberg, Anne-Marie (2015) Effects of sport celebrity transgressions in the sport industry. [Thesis (PhD/Research)]
Sassenberg, A. (2015) Effects of sport celebrity transgressions: an exploratory study. Sport Marketing Quarterly, 24 (2). pp. 78-90. ISSN 1061-6934
Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012) A sport celebrity brand image: a conceptual model. International Journal of Organisational Behaviour, 17 (2). pp. 108-121.