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Professor Catherine Prentice

Professor Catherine Prentice
Name Catherine Prentice
Pronoun She/Her/Hers
Position Professor (Marketing)
Section School of Business
Location Springfield Campus
Phone +61 7 3470 4387
Extension 4387
Email
Qualifications MBA Lincoln , PhD Victoria
Homepage https://scholar.google.com.au/citations?user=Li7d5w4AAAAJ&hl=en&authuser=1
The views expressed on staff homepages may not reflect the views of the University.

Biography

Professor Catherine Prentice is a Professor of Marketing, Head of Marketing Discipline, at University of Southern Queensland, Australia. Over last 10 years She has published more than 100 articles in Q1 marketing and management journals, and three solo-authored research books, and given numerous keynote speeches, seminars and workshops in international conferences and institutions. Professor Prentice is named the leading researcher in Marketing and Strategic Management in The Australian’s 2023 Research Magazine. Her main research interests include artificial intelligence, cobotics, emotional intelligence, service research, consumer psychology, consumer behaviours, branding, services and relationship marketing, tourism, hospitality and gambling studies. She currently serves as Regional Editor of International Journal of Contemporary Hospitality Management (Q1); Associate editor of Service Industries Journal (Q1), Journal of Hospitality and Marketing Management (Q1), Tourism Review (Q1), and Journal of Global Scholars of Marketing Science (Q1) and an editorial member of over a dozen of Q1 journals. Prior to her academic career, Catherine was an entrepreneur owning multiple businesses and consulting firms as well as a senior corporate executive at one of the largest corporations in Asia Pacific.

Research Career


  • Marketing ( 350600 )
  • Health Promotion ( 420603 )
  • Artificial Intelligence not elsewhere classified ( 460299 )
  • Retail ( 350404 )
  • Public Health ( 420600 )
  • Hospitality Management ( 350402 )
  • Commercial Services ( 350400 )
  • Marketing Research Methodology ( 350606 )
  • Consumer Behaviour ( 350601 )
  • Artificial Intelligence ( 460200 )
  • Intelligent Robotics ( 460205 )
  • Service Marketing ( 350611 )
  • Commercial Services not elsewhere classified ( 350499 )

Artificial intelligence, emotional intelligence, service research, consumer engagement, branding, consumer psychology, consumer behavior, services and relationship marketing, tourism, hospitality and gambling studies.


FHEA


AMA
CAUTHE


  • Centre for Health, Informatics and Economic Research (CHIER)

Supervision


  • Marketing ( 350600 )
  • Health Promotion ( 420603 )
  • Artificial Intelligence not elsewhere classified ( 460299 )
  • Retail ( 350404 )
  • Public Health ( 420600 )
  • Hospitality Management ( 350402 )
  • Commercial Services ( 350400 )
  • Marketing Research Methodology ( 350606 )
  • Consumer Behaviour ( 350601 )
  • Artificial Intelligence ( 460200 )
  • Intelligent Robotics ( 460205 )
  • Service Marketing ( 350611 )
  • Commercial Services not elsewhere classified ( 350499 )